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    Thingsform Base as an Airtable alternative

    A no-code base solves structure. The next problem is circulation: how many places today re-copy the same client list.

    Two different needs

    A flexible base first arrives as a relief: you finally model your data the way you think about it, you build the views each team needs, and the spreadsheet disappears. The hard part comes next, when that base becomes the reference for other tools. The CRM wants the same client list, so does the emailing platform, so does the document generator — and each keeps its own copy, which diverges within weeks. The question then becomes less the table's flexibility than the number of syncs you must maintain so they all say the same thing.

    The 5 deciding criteria

    The questions to ask any tool, ours included. The answer given here is Thingsform's.

    Who else reads the same table?

    Base is read natively by the CRM, ThingsMail and the DMS, inside the same account. A client record edited once is up to date everywhere, which removes the entire class of problems represented by cross-tool syncs and diverging copies.

    Where do the rows come from?

    From forms, including ones filled in the field and offline. Collection and base live in the same space, so an on-site entry lands directly in the relevant table, with no connector to configure and no nightly transfer to watch.

    Can each team have its own view?

    Yes: tables, custom views and business interfaces tailored to each team. The aim is that a field person sees three useful columns rather than the whole table, without duplicating the underlying data to achieve it.

    Where is the data hosted?

    On servers located in the European Union, with daily backups and a GDPR module to record consents. The question becomes decisive when the base holds the full client file rather than an internal task list.

    From which plan?

    The Base module is included from the Pro plan. It comes into its own when several modules must read the same source: for a standalone use, an independent base stays simpler, and we would rather say so than sell you a higher plan for nothing.

    Should you switch?

    Often, no. Here are both cases, in the honest order.

    Keep Airtable if…

    • Your base lives fine on its own: it organises one specific domain and nothing else needs to read it.
    • You run a library of automations and extensions you have built and that works.
    • Modelling flexibility is your first criterion, ahead of integration with a CRM or emailing tool.
    • Your teams know the tool and the relearning time would cost more than the expected gain.

    Look at Thingsform if…

    • The same client list exists today in three tools and the three copies diverge.
    • Rows should be born from forms filled in the field, sometimes offline.
    • Your email campaigns and CRM must read the source rather than a copy synced overnight.
    • Generated documents must draw on the same records, with no intermediate export.
    • Your client file must be hosted in the European Union, with consent tracking.

    Frequently asked questions

    Can we import existing tables?

    Yes, by importing the export file from your current base. Our advice is to start with the table that causes the problem — the one copied elsewhere — rather than everything: that is where the benefit shows within days.

    Do we have to migrate everything at once?

    No, and it is rarely a good idea. Many organisations keep their current base for domains that live alone, and move the ones that must be read by the CRM or the campaigns. The useful boundary runs there, not between tools.

    How do we know the integration truly changes anything?

    Count how many places the same information is entered today. If the answer is one, keep your tool. If it is three or more, the cost you are paying is divergence, and it shows most when two departments report two different figures.

    Is this comparison current?

    We describe neither the features nor the pricing of another vendor, which change without notice to us. This page sets out the criteria to examine and Thingsform's answers. For the other tool, its current terms are authoritative.

    Airtable is a trademark of its publisher, cited here for reference. This page does not describe its features or pricing, which change over time: refer to its current terms.

    The right way to decide

    Rebuild your hardest form on the free plan, and have it filled in the field. Half a day is enough, and the answer stops being a matter of opinion.