Segments
Thingsform Segments lets you slice your audience into relevant groups. Define dynamic rules based on behaviour and form data, then use these segments for targeted campaigns via ThingsMail or custom automations.
- Cohorts & segments
- Dynamic rules
- Targeted campaigns
Responses
1 284
Completion
87 %
Delay
2,4 h
What Segments brings
Cohorts & segments
Dynamic rules
Targeted campaigns
Segments in your workflow
Segments does not work in isolation: every action can feed the platform's other modules.
Segments → ThingsMail
Manage your contacts, email campaigns and automations from a single platform.
Explore ThingsMailSegments → Analytics
Visualise your data with custom widgets, forecasts and CSV export.
Explore AnalyticsFrequently asked questions about Segments
Which modules does Segments work with?
Segments connects natively to ThingsMail, CRM and Analytics. Data flows from one module to the next with no export or integration to set up.
What is a segment, in practice?
A list defined by a rule rather than by names: "signed up this month and never followed up", for instance. It recalculates itself, so it does not go stale like a frozen export.
Why is this better than a manual list?
Because a manual list is only accurate the day you build it. A segment picks up newcomers and drops those who no longer match, with no intervention — so no follow-up sent to someone who already replied.
What data can I segment on?
On what the account already holds: form responses, customer records, sending history. Targeting rests on observed facts, not on hand-applied labels.
Which plan includes Segments?
Included from the Pro plan. It comes into its own with ThingsMail, available from the Essential plan: segmenting mostly serves better-targeted sending.